Wyndham launches new brand with first location in Plano


Wyndham Hotels & Resorts has launched a new extended stay brand in Plano under the working title “Project ECHO”.

Wyndham Hotels & Resorts is the world’s largest hotel franchise company with 9,000 hotels in more than 95 countries. Wyndham’s new brand is expected to open 72 hotels, with groundbreaking in Plano this month.

“This is a significant moment for Wyndham as we open our first hotel under this innovative extended-stay hotel brand,” said Geoff Ballotti, president and chief executive officer, Wyndham Hotels & Resorts. “Demand for extended stay accommodations continues to increase as interest continues to grow among guests and developers. As the national leader in budget and midscale hotel accommodations, now is the time ideal for introducing a whole new brand of economy construction, starting with this important and growing Texas market.

The hotel is owned by Gulf Coast Hotel Management 3 and will be located on just under two acres of land and will include a lobby, fitness center, guest laundry and 124 guest rooms of 300 square feet. , with single and double studio suites. with kitchenettes.

“This new development will provide a modern extended stay product with all the conveniences of home for leisure and business travelers visiting North Texas,” said Ian McClure, General Manager of Gulf Coast Hotel Management. “We were drawn to Wyndham for this project because of their expertise and how this new brand is custom-designed with the developer in mind.”

The hotel is located along the southeast corner of Highway 121 and Rasor Boulevard in Plano and is expected to open in the second half of 2023.

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