Wow! Capsules offer a whole new way to display collectibles • The Pop Insider
Slide to the light!
Wow! Stuff introduces a whole new way to collect. Give your collection a real sparkle with characters from Marvel, DC, Disney Classics, Jurassic World, Fall Guys and more in hexagonal capsules with built-in UV lights. All Pods links can even be joined together for a personalized display.
In light the launch of the new product (understood?), the pop insider discussed with Wow! Stuff Director Jim Wyatt – who worked on product design – on Pods, what makes them great for collectors and the inspiration behind them.
The Pop Insider: What’s your earliest memory as a fan? What was your biggest fandom when you were a kid?
Jim Wyatt: Growing up in the UK in the early 1980s, my exposure to pop culture characters was mostly limited to TV and film. Weekend TV highlights included live action Spider-Maseries n (with Nicholas Hammond), The Incredible Hulk, and Knight rider, with summer breaks bringing daily reruns of Adam West Batman series.
My true love, however, was Star Wars – I loved the pictures, the characters, and the world-building and spent my evenings and weekends devouring any additional content I could get my hands on and, of course, to play with the toys. As for the toys I didn’t have, I built them out of whatever piece of plastic wrap and cardboard I could get my hands on. It was a shipbuilding exercise that would put a Corellian to shame.
Nothing else was really considered until the Batman the movie landed in 1989.
PI: So, Tim Burton’s Batman (1989) had a great effect on you. Tell me how it shaped you as an artist and a fan.
JW: Apart from a much appreciated copy of Super Friends 43 that my parents bought me over summer vacation, my American comic book experience was almost non-existent. Then, Batman hit British cinemas. The tone of Burton’s film rocked my understanding of superheroes (and filmmaking for that matter). Due to the film’s success, American comic book titles were suddenly widely available, and I clearly remember buying and reading The return of the dark knight, The murderous joke, and Death in the family same day graphic novels. Not only was it a revelation in art and storytelling, but the ubiquity of merchandise, video games, and books was something I hadn’t even experienced with Star Wars. It was the summer that I realized I wanted to carve out a career for myself as a designer and sent me on this 30+ year old thrill ride that still makes me smile like Joker.
PI: Which pop culture icon do you identify with the most and why?
JW: It would have to be Kevin Smith. His boundless enthusiasm and love for pop culture, both as a creator and as a consumer, are incredibly contagious. In an online world that can turn negative so quickly, her ability to stay positive with her fans and towards the work of her peers is both inspiring and empowering. Fandom is a better place to have Mr. Smith as part of it.
PI: TO the pop insider, our slogan is “Fuel Your Fandom”. What fuels your fandom?
JW: Captivating characters and detailed world-building. When you get the right mix of these two things, it’s fantasy rocket fuel! Engage my imagination and you got me hooked. No matter the medium, it can be on a screen, page or game board, if you can give me characters and a sandbox that are so rich that I can take them on my own adventures when I close my eyes , I’m 7 again, I’m building a Star Destroyer that runs the length of the living room (Sorry, Mom!).
PI: Tell me a bit about Wow! Pods and what makes them unique compared to other collectibles on the market?
JW: What I like about Wow! Pods is that there isn’t just one thing that sets them apart from other collectibles. There are all of these little dots of difference that in themselves are great to have, but when they all come together they offer something that stands out from the crowd and makes it a real ‘must-have’. Obviously the first thing that draws you in is this adorable character design and its many details, but zoom out from there, and this character is sitting in its own display case – the “Pod” – which can be plugged in. to other Pods as you build your collection.
Now add the interactive motion activated ‘Swipe to Light’ feature that bathes the character in awesome UV light that really makes the character appear on paint apps. In addition, there is a secret pattern on the bottom of the Pod; each of which is unique to the character and only visible when the Pod’s UV lights are on. It’s a bit of superhero magic when you have a whole wall of characters and then run your hand over them to watch them light up one by one (which I find extremely satisfying!).
As an engineer, one of the most rewarding aspects of working on this project every day is facing the constant challenge of innovating new features and new ways for customers to interact with Wow! Pods. I am happy to say that the team really took up this challenge. There are some really fun developments on the horizon as we expand the line over the next couple of years, building on the already rich feature set and doing Wow! Even more pods to collect.
PI: How important was it for you to design these collectibles to be displayed in a unique way?
JW: The ability to easily display was at the top of the ‘must-see’ list as we conceptualized Wow! Pods. As a collector, I know only too well the problem of the lack of office space to accommodate all of my merchandise and memorabilia. Over the years, I have become quite adept at setting up shelving and putting Swedish-designed cabinetry together to display them all, and yet I still have to change rooms regularly to make sure everything is ventilated. The ability for Pods to connect to each other so that they can be stacked on top of each other responds directly to this. Every Wow! Pod can connect with any other, allowing you to build your collection into a character wall. You can even channel your interior interior designer and organize the Pods into decorative shapes and patterns.
PI: We built the pop insider to reach an audience that knows that toys aren’t just for kids, we love them too! Talk a bit about how it was such an important audience to reach when you designed Wow! Pods.
JW: Over the past two decades, the audiences of “Superfan” and “Kidult” have become a real market force that anyone working in the popular arts ignores at their peril. Geeks and fans are now recognized trendsetters and micro-influencers in their social groups. So when a new product hits the market and is adopted by that community, its chances of success are much greater. Taking this to heart when we developed Wow! Pods, we aimed to satisfy an audience that is incredibly demanding when it comes to quality, style and functionality while still being fun for young collectors.
PI: How has your own love of pop culture influenced your designs?
JW: As a fan, I know the joy I get from watching a Marvel movie or show comes from a very different place than the visceral buzz I get from a Jurassic World marathon. By extension, what fans look for in products linked to these licenses can vary thematically and stylistically as well. For this reason, we have made the decision not to embark on the established path of adopting a “cookie-cutter” house style. Instead, we chose to make the form and function of the Pods themselves the unifying design element of the entire line, and then identify the stylization that showcases each brand’s characters beneath them. best day.
PI: What fun licenses can fans expect from Wow! Collection of pods?
JW: We will follow the first and second wave of Marvel Wow! Pods with Jurassic World, Fall Guys, and Sonic the Hedgehog in the spring and summer of next year, plus a third wave of Marvel characters… and those are just the ones I can talk about. I’m excited to report that there’s a lot more going on behind the scenes as we continue to work on signing the licenses that fans tell us they want.
Wow! The pods are available now! Get yours here!