WeWork India’s latest brand campaign challenges you to go beyond good and achieve your best
The campaign highlights the brand’s motivation to support, inspire and help individuals and businesses discover their version of excellence.
As we enter the era of the new normal, it is no longer enough to settle for the good, and businesses must dare to dream and drive themselves to achieve their goal. The brand’s film also focuses on some of their key products such as On-demand, Managed Office by WeWork and a regular product portfolio consisting of Hot Desks, Private Offices, Custom Build Offices and Conference Rooms, among others.
The 60-second branded film that went live today will be amplified by a 360-degree campaign spanning social, digital, radio, OOH and TV. The brand will also release three product films starting September 26, which will be promoted across all platforms to showcase the breadth of WeWork India’s products, making it the ideal provider of end-to-end workspace solutions. end.
The branded film beautifully brings out the nuances of the ever-changing demands of the workplace in a hybrid, flexible, post-pandemic era, and WeWork’s role in navigating the new normal. It also highlights how WeWork India helps accelerate the growth of individuals as well as the greatness of businesses by providing a well-rounded and cohesive space that meets the needs of everyone – from a solopreneur to a start-up, a fortune. 500 or an MNC. The video digs deeper into how flexible workspaces provide a personalized experience for different types of professionals with varying needs through its innovative and personalized offerings. Each frame seamlessly connects how WeWork India is home to a community of diverse people – from innovators and visionaries to dreamers and go-getters, making it a space where people meet and get inspired to achieve more. high peaks of success.
Commenting on their new film, Megha Agarwal, Head of Brand and Marketing, WeWork India said, “Every individual aspires to unleash their true potential and excel in what they love to do. At WeWork, we understand this need and our brand campaign celebrates individuals who are fueled by their passion and don’t believe in slowing down until they’ve achieved their goals. The campaign is a thoughtful celebration of our core values, from the aspiration to inspire greatness among today’s professionals to the inclusive and collaborative community we’ve built for them to thrive. With ‘Great Inspires Great’ we aim to demystify the normalization of just being good in a workplace and encourage companies and individuals to experience their version of great. Even the choice of digital medium is very intentional and we have parked significant expense for a 360 degree campaign that will ensure maximum engagement and reach among audiences and consumers. Not only that, but it will also be amplified across all of our 40+ spaces nationwide, making this a truly expansive campaign. Over the years, the compelling breadth of WeWork India’s campaigns has always struck a chord with our audience, and we only hope to raise the bar with this one. »
Speaking about the campaign further Anupam Basu, Group Creative Director, FCB Ulka said, “For individuals and institutions to thrive, it is often about the space that allows you to do so. So when we pitched the idea of ”Great Inspires Great” for WeWork, we knew we had a very powerful idea. Wework is a space that is as much about inclusivity as it is about diversity, a space that celebrates you and allows you to build your own brand of excellence! Through our category-defining brand film, we built on that ideology and positioned WeWork India as a space that not only inspires you and grows with you, but also helps you discover your version of the great.
Speaking about the film, Jessica Sadana, director, said: “It’s a great opportunity to be part of such a targeted campaign. Greatness is subjective, but desired by all. It sounds different to different people, but at the end of the day, we all want to feel good about what we do and need support to do that. This concept was very intriguing to me and to do it for a brand like WeWork, which makes this happen in reality for so many companies, was even more special. I’m very proud of the thought and level of detail that went into this campaign, from conceptualization to casting, and it’s a testament to the greatness of the campaign itself. »
The campaign will also include a series of product videos showing that all it takes is a separate workspace to increase productivity and achieve excellence. These will be further leveraged through digital, ATL and BTL mediums such as radio advertising and outdoor advertising (OOH) to communicate the value of its unique offerings to target audiences.