WD-40® brand launches reconstruction of 1951 Chevrolet 3100 American Classic at SEMA


SAN DIEGO – (COMMERCIAL THREAD) – When Trad Ronfeldt embarked on an ambitious plan to rebuild a classic 1951 Chevrolet 3100 from scratch, he did so with the vision of creating something that seemed to come off the production line. It has accomplished this and more in a now road-ready vehicle that retains its classic look with a custom-built double rear end, backed by extra power and superior performance.

The Chevy Truck is the result of a partnership between Ronfeldt, crew chief of seven-time Pro-4 off-road racing champion Kyle LeDuc, and WD-40® Brand, which is making its custom manufacturing debut at SEMA 2021 (West Hall # 50109).

To transform this classic vehicle into a modern day machine, Ronfeldt and WD-40 Brand set out to build a truck that maintains an authentic time capsule aesthetic with increased performance. To achieve this goal, Ronfeldt relied on his 23 years of experience to manufacture the truck bed from new materials designed to match the year and model of the truck. Ronfeldt stamped, folded and cut out the bed, mimicking the lines of the truck’s body to make it look like a production Chevrolet part straight off the 1951 assembly line.

In addition, the Chevrolet 3100 brand WD-40 / SEMA Cares Custom 1951 has:

– A 383 Stoker fuel injected V-8 producing over 500 horsepower

– Custom double rear with widened Currie axle

– New suspension design

– A restored cabin interior with new upholstery and aged leather seats

– A custom patina paint job

– Completely new transmission and transmission

“The 1951 Chevrolet 3100 is an American classic, and we have transformed it, using WD-40 brand products and a lot of passion and courage, into a modern and one-of-a-kind vehicle,” said Ronfeldt. . “The WD-40 brand is an icon of the industry, with a long history of helping professionals do their jobs well and this project is no exception. It’s an honor to work with such an iconic brand on a project that I know will make a difference.

The personalized vehicle will be auctioned off on bringatrailer.com in early 2022 to benefit SEMA Cares charities, including Childhelp, a nonprofit dedicated to the prevention and treatment of child abuse. To date, the WD-40 brand has built and auctioned over 10 vehicles and raised over $ 1 million for charity.

“The WD-40 brand has been helping automotive professionals get the job done right for over 68 years,” said Erin Bala, senior director of brand experience, engagement and innovation at WD-40 Company. “The 1951 Chevrolet WD-40 / SEMA Cares Custom 3100 is a continuation of this tradition and is sure to inspire automotive professionals and enthusiasts alike. The project also continues our long history of giving back and making things better than they are today. ”

Ronfeldt used a variety of WD-40 brand products throughout the rebuild, including WD-40® EZ-REACH® for reaming and drilling holes in the utility bed that have seized threads due to corrosion and adhesion, and specialist WD-40® Gel Lube to lubricate the shifting linkage. This lubricating spray gel thickens and stays where you spray, making it ideal for use on vertical surfaces.

SEMA attendees can see the build and learn how WD-40 brand products were used to transform the American classic. Additionally, visitors can meet Ronfeldt and influencer partners Humble Mechanic, BleepinJeep and Busted Knuckle at the booth between 10 a.m. and noon on November 3-4, 2021. During their stay, fans of the brand can participate for a chance to gain a Best Made facade. WD-40 specialist filled loading toolbox® products and tools from Snap-On®, Wera® and other brands. Learn more about the registration rules at https://files.wd40.com/sweepstakes/sema-sweepstakes-rules/.

For more information, pictures of the 1951 Chevrolet 3100, and how WD-40 brand products were used in construction, visit wd40.com/custombuild.

* Snap-On® is a registered trademark of Snap-On Manufacturing Company

* Wera® is a registered trademark of Wera Werkzeuge GmbH

About WD-40® Mark

The WD-40 brand offers over 30 innovative and quality products to get the job done right. For nearly 70 years, Multi-Purpose WD-40, the # 1 multi-purpose lubricant in the United States *, has helped end users stop squeaks, remove grease and grime, penetrate glued parts and to drive away moisture. The same spirit of innovation to solve the toughest challenges, which led to the creation of the original WD-40 multi-purpose product, has also led the brand to expand its family of offerings to include specialist WD-40® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized and durable solutions in factories, facilities, auto garages and farms around the world. The line includes lubricants, penetrants, greases, cleaners and degreasers, as well as scientifically designed rust management solutions for the world’s toughest jobs. For more information on the WD-40® Branded products, please visit wd40.com.

WD-40 Company is a global marketing organization dedicated to creating positive and lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The company has a wide range of trusted care, housekeeping and cleaning products under the following well-known brands: WD-40® Multi-use product, specialist WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 flushes®, Fresh carpet®, no vacuum cleaner®, Point shot®, 1001®, Wash® and Solvol®.

* All Purpose Spray Lubricant, NPD Dollar Share September 2020

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