This Kelowna company helps businesses build their brand
A Kelowna bespoke clothing company with well-established ties to wineries and businesses in the Okanagan Valley can help with all your branding needs.
“Basically, I help businesses get exposure,” with staff clothing, apparel, giveaways, giveaways and more, owner Gordon Blair of Blair Sportswear Ltd. said.
Video credit: Carli Berry
Kelowna company knows how to help companies get noticed »
Born and raised in Kelowna, Gordon decided to follow in his father’s footsteps and take over the family business in 2017, which will celebrate its 60th anniversary in 2022. Today, the company focuses more on corporate apparel and not just on sportswear.
At Mt. Boucherie Estate Winery, the company provides the winery with a variety of different clothing and loot.
“I think there is a very good synergy between us and Mt. Boucherie. They came up with some really unique clothing ideas…but on top of that, I work with all the different departments in the winery,” he said.
“I provide the ‘uniforms’ for the wine shop and restaurant service staff, work clothes for the winemaking team, chef coats and clothes/caps for the chefs and cooks, and all clothing and accessories for resale.”
Branded clothing is basically free advertising. “Every time the winery sells a shirt, the public sees it, thinking it looks interesting and they should check out that winery,” he said.
“We can decorate any type of clothing or loot,” Blair said. “We do embroidery, screen printing, sublimation printing, sports films…pretty much everything.”
The Blair Sportswear team also has a talented graphic designer who can develop great logos and has a long history of working with companies like Konquer Motorcycles and Inland/Kenworth.
Keeping decorating and graphic design together means significantly lower rates for customers than if a company uses a designer and apparel company separately, Blair said.
They also make branded clothing like Nike, Puma, Adidas, Carhartt and Dickies for customers and charge lower rates than a retail store, he said.
To learn more about Blair Sportswear, visit their website.
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