The Intuit TurboTax 2022 brand campaign celebrates the uniqueness of reporters with “You do what you want. We have your taxes ”.

A strong network of thousands of TurboTax Live tax experts ready to handle even the most complicated tax situations

SAN DIEGO, January 03, 2022– (BUSINESS WIRE) – Today, TurboTax, from Intuit (NASDAQ: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, announced its new 2022 brand campaign, “You do your thing”. Celebrating the uniqueness of people’s lives and the enthusiasm and expertise of its network of thousands of TurboTax Live tax experts, the integrated campaign shows how TurboTax Live tax experts can resolve even tax situations. the most complex. Because a complicated life means attractive taxes.

“A lot of people believe that what makes them unique will make their taxes more difficult. But for the tax experts at TurboTax Live, that makes it interesting, “said Cathleen Ryan, vice president of marketing for Intuit TurboTax.” And with a network of thousands of tax experts, we have a TurboTax Live tax expert who can handle the complexities. From professional gamers and digital nomads to crypto investors and independent creators, TurboTax has the right tax experts for everyone’s unique fun and life crazy. So “You do your thing. We have your taxes.”

This is the second year that the brand’s campaign has focused on the company’s TurboTax Live offerings. With TurboTax Online, tax filers can get expert help as they go, or hand their taxes over to a dedicated tax expert to file for them from start to finish. And Intuit’s AI-powered expert match will match filers with TurboTax Live tax experts experienced in their personal tax situation for a first-time full-service tax preparation experience.

With six films, including two spots in Spanish, this year’s “You Do Your Thing” campaign highlights a crypto investor, indie gamer and musician and influencer and how their dedicated expert TurboTax Live has covered them. The integrated campaign will cover digital, audio, social and partner channels.

This year’s campaign films feature:
“You do your thing”: No matter how unique a person’s life is, TurboTax Online’s tax experts can handle the complexities. Whether it’s living the nomadic van lifestyle or a pandemic-induced career change, the experienced experts at TurboTax Live are here to help filers get their biggest refund.

“Millionaire, Shredder, Astrologer”Whether filers invest in crypto, own a small business, or are too busy being a crusher to do their taxes, the tax experts at TurboTax Live can handle it.

“Give it, Expertise” (Spanish): TurboTax Live’s bilingual tax experts help tax filers understand the tax implications of marrying and expanding their household with a grandparent move-in.

The 2022 brand campaign was created in partnership with Wieden + Kennedy, an independent creative advertising agency.

Intuit is the global technology platform that helps consumers and small businesses overcome their biggest financial challenges. Serving over 100 million customers worldwide with TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, we believe everyone should have the opportunity to thrive. We keep working to find new, innovative ways to make this possible. Please visit us for the latest information on Intuit, our products and services, and find us on social.

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Ashley McMahon [email protected]

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