The global Bose brand that isn’t Indian
The most famous “Indian” brand in the world is Bose. But nothing except her Bengali name is really Indian
Bose | BS Reviews | Indian brands
There has been so much hype in recent days about Indian brands created after 1947. Reams have been written in the media and many successful brands have been hailed for making their mark in post-independence India. Unfortunately, even after 75 years, we still cannot boast of the many, many global brands that India has created over the past decades. Of course, the Tatas export many of their products and their brand is well known in some parts of the world; Airtel Africa is proud proof of a thriving Indian-origin brand abroad; but there is not much else.
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First published: Fri, September 16, 2022. 10:51 PM IST