Sweetmore Bakeries Announces Unification of the Brand of Three Former Bakeries


CHICAGO–Main Street Gourmet, Biscotti Brothers Bakery and Meurer Brothers Bakery have launched a new brand identity for their combined business: Sweetmore Bakeries. Collectively, Sweetmore Bakeries is focused on high quality and innovative products to help customers differentiate their sweet baked goods and improve their operations.

Sweetmore Bakeries general manager David Veenstra says the name helps unify bakeries internally and externally. “We are proud to unite our family of bakeries under the Sweetmore brand. Main Street Gourmet, Biscotti Brothers and Meurer Brothers each offer a unique story, but are aligned in their shared passion for delicious, high-quality baked goods. While each bakery will continue to operate under its legacy brand, we are excited to now have a unified identity to celebrate these shared values ​​and market our collective products and solutions to better serve our customers.

The new Sweetmore Bakeries brand was rolled out in May with a new website www.sweetmorebakeries.com and will be on display at the upcoming IDDBA (International Dairy Deli Bakery Association) show June 5-7.

About Sweetmore Bakeries

Sweetmore Bakeries is a Chicago-based family of specialty bakeries created in 2019 with Shore Capital Partners’ acquisition of Main Street Gourmet (Akron, OH). Sweetmore added Biscotti Brothers (Greensburg, PA) in 2020 and Meurer Brothers Bakery (Fond du Lac, WI) in 2021. Across its bakery divisions, Sweetmore offers operational solutions and in-stock or custom products to chains national bakeries and restaurants. , including cookies, muffins, biscotti, danishes, brownies, granola, frostings, etc. For more information, visit www.sweetmorebakeries.com.

About Shore Capital

Shore Capital, a Chicago-based private equity firm with offices in Nashville, focuses on microcap investments in the healthcare, food and beverage, business services, and real estate sectors. . Shore supports managing partners with capital, business development expertise and industry insights to accelerate growth, fund acquisitions and drive shareholder value. Shore targets investments in proven and successful private companies with superior management teams, stable cash flow and significant growth potential, including organic growth and growth through industry consolidation . Shore has $2 billion in equity under management through various investment vehicles. For more information, visit: www.shorecp.com.

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