Sustainable footwear and apparel brand Allbirds opens new store in Nashville | Business


Allbirds, a certified B Corp and charitable corporation that believes in making footwear and apparel better, today opened a new retail store and community center in Green Hills. It is the brand’s first store in Nashville and the 42nd globally, with locations in North America, Asia and Europe.

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Allbirds Green Hills storefront (Photo: Business Wire)

The new 3,259 square foot space is a testament to the brand’s sustainability focus, which has driven its development and use of natural materials as an alternative to petroleum-based synthetic fibers. The displays around the store draw attention to the merino wool, sugarcane, tree and other materials its products are made from. The design of the store itself also evokes the natural world, with custom wooden chairs and displays and uniquely shaped mirrors. Customers can see each product’s carbon footprint clearly displayed – a first for the fashion and footwear industry, and a hallmark of Allbirds’ approach to sustainability.

The new location includes nods to the local Nashville community:

  • Tennessee Iris Floral Tote Bag
  • Purple Martin Laces
  • Music Row inspired brooch

The store is located at 2126 Abbott Martin Rd and is open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m.

About Allbirds

Allbirds believes in doing better things in a better way. As a certified B Corp and Public Benefit Corporation, the Environment is a key player in the business. Since its inception, the brand has focused on combating the proliferation of petroleum-based materials in clothing and footwear. The Allbirds story began with superfine New Zealand merino wool and has since evolved to include a knit fabric made from eucalyptus fibers and sugar cane-based EVA foam (SweetFoam). In 2019, Allbirds became 100% carbon neutral through a self-imposed carbon tax, and in 2020 the brand began labeling all products with a carbon footprint. Allbirds strongly believes that businesses can accelerate the transition from heavily polluting practices and help protect the planet for future generations.

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CONTACT: Claire Bright

[email protected]




SOURCE: All Birds

Copyright BusinessWire 2022.

PUBLISHED: 05/16/2022 07:00 / DISK: 05/16/2022 07:02

Copyright BusinessWire 2022.

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