Start a business? 12 key tips for successful brand building

Small businesses starting from scratch have a long way ahead of them when it comes to building a brand. Defining a mission, finding your voice, and building trust take time to develop, but luckily there are a few key steps new entrepreneurs can take to get there a little faster.

To help you get started, a panel of Young Entrepreneur Council (YEC) members answered the following question:

“For small businesses starting from scratch, what do you think is the key to successful brand building, and why?”

Here are their top tips.



1. Create a strong and unique identity

“There are many factors that contribute to successful brand building for small businesses, but one of the most important is creating a strong and unique identity. Have a clear vision of your brand and make sure all your marketing and communications take this into account. Create a strong emotional connection with your customers and create a story that resonates with them and conveys important values ​​for your business. ~Vikas Agrawal, Infobrandz

2. Think outside the box

“As a small business owner, I know that building a successful brand takes time and energy. Once you are clear about who you want to serve, create a breakthrough brand, a brand that thinks outside the box, a brand that creates “a better way” and solves the “gap” in the industry you are in. something new as a small business owner will set you apart from other “me too” businesses. ~ Dr. Christine Manukyan, STORRIE™ Institute

3. Focus on consistency in everything

“This applies to the consistency of your brand identity (logo, name, etc.) and building a reputation for your brand that consistently delivers on its promises. Consumers are not invested in a small business brand at first. It takes time, repetition, and positive experiences for a small business to build a successful brand, so be consistent and don’t give up. ~Jonathan Prichard, MattressInsider.com

4. Create a dialogue with your audience

“Spend time and money on market research to define your audience, then talk to your audience. Create a dialogue with your audience and show that you understand their affinities. Communicate using the channels they use, whether through traditional advertising or social media marketing, to become more than a brand – you become a trusted authority.~Matthew Capala, alphametic

5. Focus on quality products and services

“Focus on quality and customers will be your brand ambassadors. If you can produce high quality products or offer superior services, your customers will become your best brand ambassadors. Word of mouth is still one of the most powerful marketing tools available and it’s something you can’t buy. Provide the best experiences possible to customers and they will do the rest. ~ Tonika Bruce, Manager of Nicely, Inc.

6. Find ways to help the community

“If you want to build your brand from scratch, find ways to show that you are interested in helping the community. I suggest spending time on social media sites like Facebook and LinkedIn and staying in touch with influencers, prospects, and industry experts. Look for opportunities to share tips, connect with potential customers, and improve your brand reputation. ~John Turner, SeedProd LLC

7. Take advantage of content marketing

“A key tip is to focus on content marketing. This means creating high-quality content that is relevant to your target audience and sharing it across different channels. This can increase brand awareness and build trust with your It’s a long-term strategy, but it’s a strategy that can pay off big. ~ Blair Williams, MemberPress

8. Find the goal behind the mark

“Finding the purpose behind your brand is key to its success. Before creating a brand or launching a product, you need to ask yourself ‘why? Why does it exist? What makes your business different? problem are you solving? Why should people care? People don’t buy what you do; they buy why you do it. Find the “why” of your brand early on to market it better with the right people.” ~ Stephanie Wells, Great Shapes

9. Leverage positive customer reviews

“Getting positive reviews is the key to building a successful brand. You don’t even have to be a household name or have expensive advertising if you have good reviews. Not only do they build the ethos of your business, but they also make it easier to find your business online by helping with SEO. I try to make it easy for my customers to leave reviews and respond to each one. ~ Shu Saito, all filters

10. Emphasize your USP and UVP

“I think the most important factor is the one that existed long before the Internet: your USP (unique selling proposition) or UVP (unique value proposition). offer, such as the lowest price, the best quality, the fastest service or the ability to solve a problem that your competitors cannot solve. All your branding actions stem from this main advantage. ” ~ Kalin Kassabov, ProTexting

11. Provide excellent customer service

“Trust is the most important factor that will help you build a strong brand. Small businesses should always focus on building the trust and reliability of their users. One way to do this is to provide excellent customer service. Your customers should be able to easily and seamlessly contact you and resolve any issues with your products or services after purchasing from you. ~Thomas Griffin, Optin Monster

12. Understand customer pain points

“Have a deep understanding of the problem you are solving. The pain point ultimately acts as the perfect guide to building one’s brand and broader business. When messages, products and offers are tailored to the pain point one is solving, along with the intricacies and nuances within it, one can create a brand that truly feels like the solution for those suffering from the sore spot.~ Akshar Bonu, The Personalized Movement



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