Sneaker Watch: Jordan Brand Schools Get Personalized Luka 1


After a long wait for public release, fans across the country (and the world) are eagerly getting their hands on Jordan’s first Luka 1 shoe. There’s a slow rollout of colorways, which we’ve all seen Luka Doncic wear on the pitch over the past year. It’s a clean design for a basketball shoe, not too flashy, with a slim profile and accent colors, including its updated logo. They’re also quite affordable, so that’s not bad either.

A unique aspect of last week’s release is Luka 1s customized for some of the Jordan Brand schools. Our first look was for Doncic’s teammate Dorian Finney-Smith’s alma mater.

Then, a day later, images were released by the University of North Carolina of guard RJ Davis wearing custom Lukas during a promotional session. Don’t forget that Doncic has two teammates who are Tar Heel EldersReggie Bullock and Theo Pinson, who were both excited about those shoes too. And Luka himself seems very excited about Michael Jordan’s team playing in his place this season.

More recently we have took an image of Howard University also wearing Luka 1s. We should expect to see more appear in the coming days as college teams dive into their preseason preparation. Other Jordan brand schools include: Oklahoma, Michigan (these two were among the original four schools along with UNC and Florida), UCLA, Houston, San Diego State, Georgetown and Marquette.

As a kid of the 90s, who loved Antawn Jamison and Vince Carter, these UNC colorways are my favorites so far. But overall, it’s exciting to finally see Luka’s partnership with the Jordan brand start to spill over as he begins what could be an MVP campaign this season.

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