Skyline Exhibits Launches Updated Branding and Positioning
Leading Custom Modular Exhibit Provider Unveils Significant Updates with New Visual Branding and Strong Focus on Customer Experience
EAGAN, Minn., November 14, 2022 /PRNewswire/ — Skyline Exhibits, a trade exhibit company, is proud to announce the launch of a refreshed brand to reflect its commitment to be a leading provider of high-impact custom modular exhibits.
“Over the past year, we have been on a transformation path to better meet the needs of our customers,” said Antoine Floreano, CEO of Skyline. “Our clients are returning to a busy show schedule and want exhibits that amplify their brands while stretching their marketing dollars.”
REFRESHING AN ESTABLISHED BRAND
Based on primary research, including interviews with stakeholders and customers, Skyline’s refined brand positioning focuses on how the company partners with brands to create high-impact exposures and experiences.
“What makes Skyline different is our designers’ abilities to leverage our modular components to help marketers achieve their goals,” said Floreano. “We are more than the sum of the parts. We start by understanding the client’s desired outcome and formulating a plan to achieve it. We then execute their vision through brand-elevating designs built on our Modular Exhibit System exclusive designed to optimize their investment.”
Skyline Marketing Director, Wendy Gibson, led the brand refresh. “We listened to our customers and understood the specific needs they face. Skyline has been known for years for its engineered products and high quality customer service, but we are so much more than that,” said Gibson.
“What we’ve done with this brand refresh is articulate what our customers have known for a long time – we partner with them to create high-impact, custom modular exhibits. We’re helping them lower their total cost of ownership through to exhibits that can be refreshed and reconfigured, and we manage the details – so they can sleep at night,” Gibson added.
The refreshed brand is featured on Skyline’s website, where a brand video and infographic provide an additional look at the company’s positioning.
Key changes to Skyline’s visual identity include an updated logo, which has been simplified and slimmed down, improving accessibility and readability on small screens while maintaining the visual equity of the previous logo. The new complementary color palette evokes the dynamic energy of the living room using blue and orange to signify confidence, openness, friendliness and vitality. Skyline has also developed a new iconographic library.
“With the unveiling of our refreshed brand and new website, we are showing the world that there is a new skyline in town,” said Gibson. “As we continue to focus on creating an exceptional customer experience, that means trade shows are back and we’re ready to help.”
Floreano took the helm in 2021, initiating transformative changes that have guided Skyline’s post-pandemic recovery and shaped its evolution as a global leader in modular exhibits. Earlier this fall, Skyline returned to its pre-pandemic revenue levels. The company made significant investments in new production equipment, and in August it acquired one of its major resellers and launched BrandSync, a live event agency.
“Our mission and core values govern every decision we make,” Floreano said. “We came together as a team to articulate what’s important to us through our core values. It’s been one of the most rewarding processes and will keep us focused on customer experience as we grow.”
“Our customers are ready to make an impact at the show, and we’re here to help them as a trusted partner in creating personalized exhibit experiences that elevate the brand and drive results,” added Floreano.
About Skyline Exhibits
Working with brands of all sizes, Skyline Exhibits is an exhibit builder that creates award-winning trade show experiences through modular structures, high-impact graphics, custom manufacturing and comprehensive services. With a focus on excellence, Skyline makes quality design accessible to everyone. For more information, visit skyline.com.
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