Should you use a custom template or design for your website?

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Website templates have become ubiquitous in recent years. Dozens of free website building platforms are available for entrepreneurs, bloggers, and other professionals, and each has hundreds, if not thousands of templates to choose from. After selecting a basic template, you can make a few changes and have a site ready to go after a relatively short period of time.

However, the models have some drawbacks that make them less than ideal for many business owners. Instead, it may be better to develop a custom website design. According to Fuel Web Marketing, “Custom designs often make a better impression because they are developed specifically for your brand and they look like nothing else on the market.”

The question is, are the templates worth using for your website?

Advantages of models

Models have several advantages, which are worth considering:

• The most common reason people choose a template to build their site is to save money. Free website builders are plentiful these days, and with them it is possible to build a basic website without paying a dime (although most people end up paying a little for the right template, for the accommodation or other expenses). Compared to a custom web design job, it is much more economical.

• Ease of use / creation time. The templates are also user-friendly. Most template-based website builders and web editors use WYSIWYG and drag-and-drop mechanisms, making them accessible even to people who are not tech-savvy. Plus, because the templates are already predefined, they can be changed quickly, so you can get your website up and running in days or even hours.

• Many models offer some degree of customization. You can change the colors, fonts, and locations of web elements to change them as you like. You will always be limited in what you create, but you should be able to make enough changes to make your template match your brand or make it look more original.

• Accessibility and variety. Most of the top website builders offer free and cheap templates to their users, so you will have no problem finding templates for your site. You will also have no problem finding a good model for your brand; there are thousands, if not millions of models to choose from, and more are added every day. Eventually, you should be able to find a decent fit for your brand.

Disadvantages of models

However, there are some drawbacks to the models, which makes many people look for custom designs:

• No custom fit. While it is possible to modify your template to better match your brand, a custom design will be created with your brand in mind from the start. It is almost impossible to duplicate or compete with this feature with a template. When finding a custom design, your designers will work with you to get to know your brand on a fundamental level, including what makes it unique, what makes customers like it, and what kind of values ​​you do. want to present to the world. The design of your website should reflect these qualities.

• Finished options. No matter how many new models added to the mix available, you will continue to work with finite options. There is a firm upper limit to the number of models available, which means you might not find something that works for your brand. On top of that, you will spend countless hours looking for the perfect fit, which can interfere with your website’s launch schedule.

• Less space on the ladder. Most webmasters end up tweaking their web design over time. They find that there are certain elements that they don’t like, and those that need to be tweaked. They want to change the site to achieve a new goal, like increasing conversions or attracting a different demographic. And if you’re locked into one model, your options will be limited; there are only a number of changes you can make. But by working with a professional designer, you’ll have a lot more room to grow and change over time.

• No single factor. Perhaps more importantly, if you use a template, you will be competing against millions of websites that have used them before. Insightful customers will be able to spot features that your website has in common with other template-based sites. At best, it makes you look uninspired. At worst, it makes you look unprofessional.

The bottom line

Ultimately, while templates have many advantages and can be useful for many new webmasters, their disadvantages make them inferior to custom web designs in many cases. Take the time to think about your competition, the size of your market, and your budget, and consider speaking to a professional web designer to help you make the right decision.


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