Shaun White Launches New Snowboard to Launch Active Lifestyle Brand ‘Whitespace’ | national news
PARK CITY, Utah, January 13, 2022 /PRNewswire/ — Shaun White, three-time Olympic gold medalist and winner of the most X Games gold medals in history, has partnered with the leading outdoor specialty retailer Countryside to launch Whitespace, her new active lifestyle brand inspired by the freedom to create and find your greatest potential.
“What makes action sports so amazing is that it’s a melting pot for music, art and culture. A community where everyone is welcome and encouraged to have their own style and vision. “, says White.
“I’ve been a professional athlete for over 20 years, so I’m excited to bring my competition, training, and design experiences to create gear that authentically represents action sports,” says White. “Whitespace is a term creatives use for a blank canvas: a place where everyone can be whoever they want to be and have the freedom to create what they want to create. With Backcountry, I’m excited to launch my namesake brand. and bring this to life.”
Backcountry will be the exclusive retailer for Whitespace, and to celebrate its launch, a limited release of Whitespace Freestyle Shaun White Pro signature snowboards will be available for purchase at January 13 at www.backcountry.com/sc/whitespace.
A line of outerwear, snowboard gear and streetwear will debut later this year.
The limited-edition snowboard will launch just weeks before Shaun’s fifth Winter Olympics, which begins on February 4 in Beijing, China. Designed with Shaun’s insights, the inaugural board is built to dominate in the halfpipe with the integrity and maneuverability that White expects from the snowboards he rides. Each Whitespace Freestyle Shaun White Pro Snowboard will be hand numbered, authenticated by serial number, autographed and wrapped in a personalized leather band embossed with the year of creation. White will ride the limited-edition board at the 2022 Winter Olympics in beijing.
“We are beyond thrilled to partner with Shaun White in developing an outdoor brand truly rooted in excellence,” says Melanie Cox, CEO of Hinterland. “Shaun is the GOAT of snowboarding, but has also influenced fashion, music and business outside of sport. Snowboarding has always been an alternative sport and has blended music, arts, culture and lifestyle. As a result, Whitespace will push the boundaries of style in the mountains and beyond, and we are incredibly proud to be the trusted partner.”
For 25 years, Backcountry has been pushing the boundaries of outdoor styling and backcountry living, and the new partnership with Shaun elevates that legacy. By fusing the visions and influence of White with the lived experience of Backcountry, Whitespace will evolve pursuit culture and resonate beyond just the winter sports audience.
Buy it Whitespace Freestyle Shaun White Pro Snowboard and be the first to know about future Whitespace releases at www.backcountry.com/sc/whitespace.
Journalist, Shaun White
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