SEE launches prismiq™ digital packaging brand
“The future of digital packaging and graphics is here. prismiq, powered by our industry-leading digital printing technology, is creating breakthrough value for customers, enabling contactless automation in both our facilities and our customers’ operations, and making packaging sustainability a reality,” said Ted Doheny, President. & CEO of SEE.
The prismiq brand offers three categories of solutions:
“With your smart phone, prismiq will allow you to see inside the package. Through the SEE™ Mark, multiple data signatures can be delivered to your phone (QR, barcodes, RFID, recycling codes, timestamps, etc.) enhancing the human experience,” said Sergio Pupkin, Chief Growth and Strategy Officer at SE.
Smart packaging: prismiq eliminates waste and excess packaging while improving products and customer engagement. SEE’s end-to-end cloud platform generates package-specific digital IDs that collect and manage data across the value chain.
Design services: SEE designs packaging designed to be connected for brand owners. Our team of nearly 200 design specialists work with clients around the world to create custom graphics, design new concepts and perform performance testing.
Digital printing : SEE systems can run multiple designs on a single order, print package-specific serialized/scanned codes and images, and allow customers to have flexible order quantities as well as faster turnaround times.
“Prismiq offers an integrated, one-stop approach to making packaging brilliant. We are integrating digital printing capabilities into our manufacturing operations, our customers’ operations and bringing packaging to life in consumers’ homes,” said Carrie Giaimo, executive director of Smart Packaging and Design at SEE.