Restaurant brand Bread Zeppelin looks to El Paso

EL PASO, Texas (KTSM) — Restaurant brand Bread Zeppelin is aiming to expand its franchise in El Paso.

Chopped salad meets sandwich concept, serving signature and custom salad/grain mixes in hollowed-out handcrafted chopsticks, debuted in Dallas in 2013, according to the company’s press release.

In 2020, Bread Zeppelin signed its first major franchise partner, and this month the fast-growing company was named to QSR magazine’s prestigious 40/40 list for 2022, highlighting innovative and emerging businesses fast food restaurant with less than 40 locations.

We see El Paso as an ideal initial market for us and believe areas like Montwood and North Mesa provide a great demographic to get our name out there and gain traction in the city.

We are actively discussing with potential local candidates and our goal is to identify a franchise partner who will thoughtfully develop the brand in the metro.

Vincent Ginatta, franchise vice president of Bread Zeppelin

Designed as both a filler and a mouthpiece, the new restaurant prototype, which was unveiled last year in City Place, north of Houston, home to Exxon Mobil, HP Inc. and Hewlett Packard’s new global headquarters Enterprise, spans 1,800-2,000 square feet and offers a sleek and welcoming interior with localized art features, seating for 40-50 diners, a full kitchen, and an assembly line layout.

Long-time friends Troy Charhon and Andrew Schoellkopf conceived the innovative Zeppelin idea and their approach to seasoned salads in 2010 and spent three years refining the Bread Zeppelin model while both working in the food industry .

They currently own and operate six locations in the Dallas-Fort Worth area, where they will launch two more corporate units this year. Avalanche Food Group, a former winner of the International Franchise Association’s Franchise of the Year award, oversees the Greater Houston market, where it will also open a pair of locations in 2022, bringing its count to three.

According to Charhon, “there’s hardly anything quite like the Zeppelin in the fast-casual space, and we were thrilled to reach a milestone by selling our two millionth. We feel incredibly fortunate with the trajectory of our sales. , reinforcing the resonance of the brand, offerings and experience with customers.

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