(RED) forms multi-brand partnership with Jeep, Fiat and Ram to fight COVID-19
(RED) was created in 2006 by U2 frontman Bono (real life Paul David Hewson) and American lawyer and activist Bobby Shriver to partner with businesses and fight the spread of the AIDS pandemic. (RED) partners with the world’s leading brands to create branded products and experiences (RED) to raise funds for the Global Fund, the world’s largest funder of global health.
And now, (RED) is partnering with several Stellantis brands like Jeep, Fiat and Ram to raise consumer awareness about COVID-19. Jeep, Fiat and Ram are (RED) ‘s premier multi-brand automotive partners, pledging no less than $ 4 million in revenue to help tackle global emergencies between 2021 and 2023, particularly AIDS and a pandemic relentless COVID-19.
The race for vaccination
Some people still don’t realize that COVID-19 is a global battle for survival. The virus isn’t going away anytime soon, unless humans find new ways to curb, eliminate, or adapt to something that has already infected more than 233 million people and killed an estimated five million people in the world.
“Less than five percent of Africans are fully vaccinated, while vaccines are plentiful in Europe and America,” said Bono, co-founder of (RED). “We need to do more and quickly to support the hundreds of millions of people who do not yet have access to sufficient vaccines, therapeutics or PPE. Because unless this pandemic is defeated everywhere, no one will be safe anywhere. “
Special Edition Vehicles (RED)
Helping the cause is the launch of Special Edition (RED) branded vehicles from Jeep, Fiat and Ram. The 2022 Jeep (RED) Compass Edition will arrive in dealerships in the United States and Canada in the first half of 2022. The next step will be a 2022 Jeep (RED) Renegade, which will also arrive in Europe by mid- 2022. Jeep launched The (RED) Mission on its social media and digital platforms to showcase the brand’s new (RED)-themed all-terrain vehicles.
Edition vehicles (RED)
The 2022 Ram 1500 Limited (RED) arrives earlier than Jeeps (RED). The truck will start with a Ram 1500 Limited Night Edition and carry its multitude of custom and branding (RED) touches. You can expect the (red) Ram 1500 at dealerships later this year. Additionally, Ram Nation launched its “Born to Save” social media campaign to celebrate the arrival of the Ram 1500 Edition (RED). And Fiat has already launched the new 500 (RED) in Europe.
“As the first automotive brands to partner with (RED), our immediate goal is to issue a call to action to help fight these global health emergencies, including COVID-19 relief efforts.” , said Olivier François, Global Marketing Director, Stellantis.
The Global Fund
(RED) has partnered with the world’s most popular brands like Bank of America, Apple, Amazon, Louis Vuitton, Starbucks, Montblanc and Vespa to generate resources for the Global Fund. (RED) has generated more than $ 700 million for the Global Fund to help more than 220 million people around the world. All funds raised by Partners and Campaigns (RED) go directly to supporting health systems and vital programs in communities most affected by the ravages of COVID-19.
Alvin Reyes is an Automoblog columnist and expert in sports and performance cars. He studied civil aviation, aeronautics and accounting in his youth and is still very attached to his former Lancer GSR and Galant SS. He also enjoys fried chicken, music and herbal medicine.
Photos and source: Stellantis