Polyconcept acquires Spoke Custom Products

Polyconcept, the parent company of Polyconcept North America’s Top 40 Promotional Products Suppliers (PCNA, asi/78897), has acquired Spoke Custom Products, a Norcross, Georgia-based company specializing in print-on-demand services. Financial terms of the deal were not released.

This operation marks a new investment in the print-on-demand industry for Polyconcept, which is interested in this segment after having acquired, in March 2021, the British company T Shirt & Sons Ltd., a leader in the European market. print on demand. .

Neil Ringel, Polyconcept

“With the acquisition of Spoke, we have a great opportunity to leverage our core strengths in product development, sourcing, supply chain and decoration in the growing print-to-print market. demand,” said Polyconcept CEO Neil Ringel, Counselor’s Fellow. Power 50 list of the most influential people in the promotion.

Ringel continued, “Our recent acquisitions in this area have provided the technology and operational capabilities needed to serve customers within estimated timelines. $8 billion print-on-demand channel.

In light of the focus on print-on-demand, Jose Bernal, senior vice president of transformation at Polyconcept, will lead the company’s new print-on-demand division. Bernal is excited about what awaits him.

“Leveraging Spoke Custom Products‘ capabilities to fulfill custom products at orders as small as one unit will provide customers with the ability to design and sell custom products to their exact specifications,” Bernal said. “In addition, Spoke Custom Products will leverage Polyconcept’s global product development and sourcing capabilities to create one of the largest print-on-demand catalogs in the industry.

Founded in 2013 through a management buyout of Case-Mate’s custom products division, Spoke Custom Products serves major global markets, retailers and e-commerce platforms. Since its inception, the company has added more than “a dozen product categories, driving significant growth while becoming a one-stop-shop for online retailers in need of print-on-demand expertise,” according to a company biography.

Beyond Georgia, Spoke has a facility in Mesa, AZ. The east and west presence helps speed up shipping times, the company said.

Going forward, Spoke Custom Products will continue to operate from its norcross head office and Mesa runtime facility. CEO Jean Rogowski will continue to lead the business, with the support of the existing management team.

“We couldn’t be happier to join the Polyconcept family and believe we can leverage the strengths of both companies to better serve our customers,” said Rogowski. “Polyconcept is the ideal partner to enable Spoke Custom Products to accelerate the growth of our business.”

Based on North American promotional product revenues of $512.3 million in 2020, PCNA ranked fourth on Counselor’s most recent list of the industry’s largest vendors.


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