Offering eco-friendly bottled water can help build a lasting brand
There are many things you can do as a business committed to sustainability. You’ll want to make sure you find different ways to demonstrate to your customers that you’re focused on environmentally responsible business practices.
In previous articles, we’ve talked about some of the eco-friendly marketing practices that green businesses can adopt. For the most part, we’ve talked about the benefits of reducing your carbon footprint and minimizing the use of natural resources by using digital technology instead of direct mail and embracing sustainable materials in your marketing materials.
However, there is an overlooked marketing idea that green businesses have probably never considered. They can try to offer eco-friendly bottled water to their customers.
Using eco-friendly bottled water as a marketing strategy
People don’t know that bottled water is actually a great tool to have around your business. Bottled water can help you with your marketing and gives your customers a healthy beverage option among unhealthy sugary drinks like sodas and juices.
Bottled water with a personalized label promotes your business and brings you greater awareness among your customers. It’s a great way to advertise your small business, cafe, or bar without the high cost.
You might think that using bottled water is completely inappropriate for a green business. Bottled water obviously uses plastic, which is not good for the planet. After all, we’ve written entire articles about companies going zero plastic.
However, there are many eco-friendly alternatives to traditional bottled water. CanO Water, One Water, and Just Water are three of the best eco-friendly bottled water brands worth looking into. They use natural materials to produce their water bottles and find energy-efficient ways to collect it. Just Water makes its bottles from 82% plant-based materials and has a 74% lower carbon footprint than most of its competitors.
Here’s how using eco-friendly bottled water can help your business and why you should consider having custom bottled water in your store!
For all your bottled water needs, look no further than My Own Water – the premium supplier of custom-labeled bottled water that would be perfect for your business! Check them out at myownwater.com. They offer several types of water, as well as eco-friendly bottle solutions in their aluminum bottles!
1. Appeal to eco-friendly customers
There are a lot more people who care about sustainability these days. A study found that 78% of customers want to buy green products and 64% of customers will spend more on them. You are going to want to do your part to achieve them.
You can help market your business as environmentally friendly by using eco-friendly materials in your marketing campaigns. Water that is stored in eco-friendly bottles is a great example.
2. Unique marketing tool
Put your marketing in the hands of your customers! Bottled water is a unique, inexpensive but effective marketing tool. Bottled water was designed to be portable, so your customers will bring your marketing with them on their daily commute, attend their events, or simply stroll around the area with your personalized bottle.
If you opt for durable and reusable water bottles, your marketing doesn’t stop when the water has been consumed. Aluminum bottles and other consumables can be reused over and over again, so your customers can refill their bottles at home and get your marketing out to a wider audience while still using your branded bottle.
Bottled water is an underrated resource for marketing, but it’s incredibly effective because everyone drinks bottled water. Try handing out water in reusable bottles at sporting events, fairs, or bazaars to win a variety of customers. This is especially useful for small local businesses just starting out – you can get your business out there this way!
3. Custom Branding
Thinking of offering bottled water in your store? Customizing your bottle will help build brand awareness for your business and you will also offer your customers an ice cold drink. Personalization of your bottle with a design specific to your activity. You can apply custom bottles to your business for a slightly different edge over your competitors.
Imagine walking into a restaurant that has its own brand of bottled water. This restaurant gives an air of prestige and seems much more established than its competitors. The same goes for offices and stores that have their own personalized water bottle to distribute to customers. They tend to look more professional and premium than their competitors.
It’s always the little things, after all! Pay attention to small details like this because even small details can affect your image or reputation. That may not seem like a lot when taken alone, but a branded and labeled water bottle will tie your brand image together, making your business look polished!
4. Healthier option for your customers
Offering bottled water gives your customers a healthier alternative to sugary drinks. Water has been the number one beverage choice, overtaking sodas, since 2016. People are opting for healthier choices, and water is the healthiest choice of them all!
In addition, you can opt for different types of water depending on your activity. Own a gym? Offer your customers electrolyte-infused water, conveniently packaged for individual consumption! Do you have a restaurant? Natural spring water is the perfect addition to your diet as it tastes neutral and contains dissolved minerals for better health!
5. Perfect for all types of customers
Sodas are not the drink of choice for people with hyperacidity, and sugary juices are often more appealing to children than adults. On the other hand, coffee and tea aren’t exactly kids’ choice of drink. However, water is appreciated and necessary for all types of customers! Reach a wider audience by offering water instead of juice, coffee or tea.
There is not a single customer who does not drink water. Bottled water gives your customers a safe drink, while you cater to all types of customers: young or old, men or women, with or without children! Water is essential for everyone, after all.
Eco-friendly water bottles can be great gifts
Green businesses must take significant steps to reach customers. You’ll have an easier time creating an eco-brand by giving green products as gifts. Eco-friendly water bottles are a great example.