NICKMERCS partners with audio brand Beats


FaZe Clan banner Nick ‘NICKMERCS’ Kolcheff was announced as the first “gamer” to be officially signed with the audio brand owned by Apple Beats.

According to the statement, the partnership will see the creation of a product designed for NICKMERCS branded games by Beats.

(Illustration ESI) Image credit: Beats / NICKMERCS

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Additionally, Beats will be the official sponsor of the NICKMERCS ‘Gauntlet’ series of events and both parties will launch personalized content for the streamer’s audience.

Beats first got into gaming in 2020 when the company partnered with FaZe Clan to launch a co-branded set of wireless headphones. The original set of headphones and the second edition that was created thereafter would have sold out in record time.

NICKMERCS is one of the most well-known streamers on Twitch. The personality recently appeared on the cover of Sports Illustrated and is a partner of clothing brands H4X and Under Armor. In 2019, he became part owner of FaZe Clan after a stint with another North American esports organization 100 Thieves.

Commenting on the partnership, Nicolas ‘NICKMERCS’ Kolcheff, said: “Having high quality sound is essential in games. After working with their new Beats Fit Pro, I can’t wait to join the team already responsible for some of the best audio gear in the world.

“I bring only the best products to my community and with Beats we’re going to introduce a new level of premium sound for gamers around the world. “

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Beats’ other esports businesses include a partnership with Chinese esports team TOP Esports and collaborations with Higround, a mechanical keyboard brand now owned by 100 Thieves.

Esports Insider Says: One of the world’s most prolific brands, Beats is a powerhouse in consumer audio. It’s great to see Beats making strides in esports and gaming, and the success of the company’s previous partnerships with FaZe Clan has certainly helped facilitate the partnership with NICKMERCS.

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