LinkedIn Launches New “Brand Safety Hub” to Manage Audience Network Placements


As part of its ongoing efforts to improve brand safety in ad placement, LinkedIn today launched a new Brand Safety Center for its Audience Network adswhich will allow advertisers to find more information about LinkedIn’s partner platforms and create allow and block lists to manage them.

LinkedIn Audience Network allows advertisers to extend their campaigns beyond LinkedIn and share their promotions on the platform’s network of publisher partners, which understand “thousands of premium partner apps and websites where LinkedIn members hang out.”

The new Brad Safety Hub provides direct control over these placements.

As LinkedIn explains:

With the Brand Safety hub, you can download and view the list of publishers that make up our audience network. You can also create custom allow and block lists, allowing you to prioritize publishers who meet your brand’s safety guidelines. »

This will give you more control over where your LinkedIn promotions are displayed beyond the app itself, which could help both avoid unwanted placements and improve specific targeting.

You will also be able to apply your own brand suitability settings to your Audience Network placements.

If you currently use DoubleVerify to avoid inappropriate content and align with contextually relevant inventory, you can now easily import and apply DV Authentic Brand Suitability and DV Custom Contextual solutions in LinkedIn Audience Network-enabled campaigns to reach the professional audiences you want. on third parties. apps and sites aligned with your brand needs. »

LinkedIn Brand Safety Center

It’s a nice addition to the LinkedIn Audience Network process, providing more control over placement, which could help maximize your campaign performance.

Although it is also worth noting that restrictions can also limit campaign performance. In this new process, it’s more about filtering out websites that don’t match your brand – but at the same time it could also be used for targeting, and while you can put restrictions in place, you should probably avoid doing this unless there is a specific reason to avoid a certain platform or location.

You can learn more about LinkedIn’s new brand safety hub here.

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