LibDib’s Cheryl Durzy on Moving From a Craft Tequila Brand to RNDC Distribution » Dallas Innovates
Founder and CEO
.…on LibDib’s incubated MICO Tequila brand moving to distribution in California and Texas through Grand Prairie-based distributor RNDC.
Last September we wrote about how LibDib was in partnership with the Grand Prairie-based company National Distribution Company of the Republic throw [email protected] Texas. Its goal was to be the “Airbnb of liquor distribution” in the Lone Star State, giving craft beverage makers access to RNDC’s Texas-wide distribution system.
LibDib, based in San Jose, California, is a technology provider and wholesale distributor of alcoholic beverages. Via its proprietary marketplace, LibDib is accessible to any wine or spirits producer for three-tier distribution.
Its most recent graduate in incubation is MICO Tequila, a Los Angeles craft startup that LibDib connected with a national club retailer, who suggested MICO create a custom 12-pack of tequila seltzers. This led to success and eventually to MICO which moved to large-scale RNDC distribution – in California via RNDC and in Texas via [email protected]
Although MICO is an LA startup, the same opportunity is available to spirits startups in Texas, Durzy notes. For more information on how [email protected] Texas works with manufacturers and suppliers, click here.
“MICO’s graduation story is central to our LibDib mission,” said Cheryl Durzy, Founder and CEO of LibDib. “This is also the reason why we chose RNDC as a key partner. MICO has proven itself through a lot of hard work and focus.
You can read how MICO grew from a startup craft distillery to a large retailer in this LibDib blog post.
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