HyperX signs DJ Zedd as global brand ambassador
The international producer will collaborate with the official supplier of gaming audio and microphones on original product and promotional activities
FOUNTAIN VALLEY, Calif., August 12, 2022–(BUSINESS WIRE)–HyperX, the gaming peripherals team of HP Inc. and brand leader in gaming and esports, today announced the signing of DJ, record producer and songwriter- world-renowned composer Zedd as the new brand ambassador. Through this relationship, HyperX will serve as the official supplier of gaming audio and microphones for Zedd. Zedd will in turn help the gaming solutions provider design and promote several original product offerings, including custom and limited-edition headsets and peripherals. Beyond the original product, the duo will bring gamers and music fans exclusive content and promotional platforms.
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HyperX signs DJ Zedd as global brand ambassador (Graphic: Business Wire)
The relationship between HyperX and Zedd grew organically as a result of the artist’s passion for gaming. Zedd has been an avid gamer for years, playing multiple tracks between tour stops and studio sessions.
“HyperX has supported my passion for gaming since we first connected via Twitter several years ago,” Zedd said. “Their products are an important part of my gaming lifestyle and I am grateful for the continued support. I look forward to launching our collaboration, which dives much deeper than a typical partnership.”
Since 2002, HyperX has made gaming more accessible to gamers of all skill levels across multiple gaming platforms through its PC, console, and mobile products. In addition to providing products that meet a variety of needs, the brand has developed multi-year relationships with a diverse list of celebrity ambassadors in culture, entertainment and sports. Built around transparency, innovation and collaboration, these ambassadors have helped the brand bring gaming to new audiences and cement what was once a niche hobby into a popular pastime.
“Over the past two decades, we’ve really grown alongside gaming, from this bold and popular company to a lifestyle brand,” said Dustin Illingworth, Head of Influencers and Esports, HyperX. “Zedd is an incredible talent who is known not only for his musical contributions, but also for his passion for gaming. Together, we aim to show the authentic connection between music and gaming, and bring these worlds even closer together.”
Zedd joins a growing list of over 25 HyperX Ambassadors, including footballer JuJu Smith-Schuster, basketball players Gordon Hayward and Aerial Powers, tennis player Daniil Medvedev, international footballers Dele Alli and Casemiro, professional racing driver Sage Karam , skateboarder Minna Stess, streamer Valkyrae and social media sensation Bella Poarch.
To stay up to date on this ambassador and potential collaboration deals, please visit hyperx.com.
For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for providing products that provide superior comfort, aesthetics, performance and reliability. Under the slogan “WE ARE ALL GAMERS”, HyperX gaming headsets, keyboards, mice, USB microphones and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts and overclockers around the world because they meet the toughest product specifications and are built with best-in-class components. For more information, visit www.hyperx.com.
HP Inc. creates technology that improves the lives of everyone, everywhere. Through our portfolio of products and services of personal systems, printers and 3D printing solutions, we design experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
Multi-platinum, GRAMMY® Award-winning recording artist/DJ/producer Zedd debuted with “Clarity” after signing with Interscope in 2012 and has since broken down barriers surrounding musical genres. Throughout his career, Zedd has worked with a wide range of artists to create hits including Foxes on “Clarity” (which won Zedd a 2014 GRAMMY® “Best Dance Recording”), Hayley Williams on the hit RIAA-certified platinum, “Stay The Night” (which has racked up over a billion streams), and Selena Gomez on the platinum-certified track, “I Want You To Know,” which spent four weeks at number one on the charts.” Billboard’s Hot Dance/Electronic Songs. He also collaborated with Alessia Cara on their single “Stay”, which amassed over 4.7 billion streams worldwide, held No. 1 on the Radio Top 40 for six consecutive weeks and earned Zedd his second GRAMMY® Award nomination, and starring Maren Morris and Gray on the monster hit The Middle”, which landed Zedd #2 on Radio’s Top 40. Digitally, the song has over 4 billion plays worldwide and has earned Zedd three GRAMMY® nominations, including “Record Of The Year”, “Song Of The Year” and “Best Pop Duo or Group Performance.” Most recently, Zedd opened the NHL All-Star Game with a performance during player introductions and he was the official pre-game DJ during the player warm-ups at this year’s NFL Super Bowl LVI.
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