How to be a sustainable clothing brand: recommendations to consider
Fast fashion today refers to low cost, high volume fashion clothing and accessories designed to maximize profits and meet consumer demand. These garments are made without regard for the environment or waste and has been a common practice for many years. But now, consumer behavior is changing and they are demanding more sustainable products.
Sustainable fashion is the only viable solution to ensure the future and the wise management of our planet’s resources. Manufacturers, suppliers, brands and retailers all need to help make the necessary changes. Instead of focusing on speed and profit, the World Resources Institute recommends that companies slow down, test, and invest in feedback business models that reuse textiles and extend their functional lifecycles. In addition, sustainable fashion requires a major transformation of social attitudes towards fashion and consumption.
Ethics and sustainability are not the same thing
A lot of people confuse sustainability with ethics, and while they’re often seen together, it’s not the same idea. The term “sustainable” refers to the environmental impact of a brand, while “ethics” refers to the health and well-being of people or animals involved in the manufacturing process.
It is essential to define what sustainability means to you and to integrate it into your identity and brand philosophy. When you consider the emissions, the raw materials and everything that goes into a product, there is no way to make a product that is completely sustainable. Therefore, it is essential to clearly describe your mission, views and beliefs so that a customer can make an informed choice when purchasing your products.
By following the recommendations explained below, fashion brands can begin to consider the challenges they face, as well as the steps they can take to overcome them, and learn how to reduce returns in ecommerce to become more sustainable.
Produce personalized and on-demand clothing
Custom clothing is the current fashion trend. Consumers are drawn to on-demand and personalized clothing because it is distinctive, customizable, fashionable and well-fitting. To get closer to their customers, brands and retailers personalize the entire shopping experience.
To save natural resources, raw materials, and support sustainable design, conscious buyers are opting for custom clothing over mass production. With personalized clothing, you can make the most of your lasting style. The desire for personalized clothing has exploded in recent years. And the personalized clothing market is set to explode in the near future.
Think about upcycle fashion
Upcycle fashion recycles pre and post-consumer waste to create new products. The method makes it possible to reuse old clothes without having to go through the recycling process. Upcycling has a good environmental impact because it preserves natural resources while reducing greenhouse gas emissions. It’s easier to cut and sew old clothes and other materials into new ones than to take them apart completely.
Select sustainable materials
Consider the lifespan of clothing and choose the right fabric to reduce wear and tear, tears, stains, and the need for specialist cleaning if you’re wondering how to create long-lasting fashion. Use alternative textiles, which refer to emerging fashion technologies that are gaining momentum. Recycled fibers and fibers obtained from agricultural waste such as leaves and bark are examples of environmentally friendly textile alternatives. These new textiles produce less waste during production, are sustainable and biodegradable. Cupro, for example, is a top choice of brands such as COS and H&M because it is made from cotton linter, a waste from the cotton plant, using closed-loop technology.
Also consider having your items certified organic if you are using sustainable resources in your product selection. It will earn you appreciation from customers who support a sustainable lifestyle.
The world needs a more sustainable fashion industry
Today’s customers are more aware of the environmental consequences of their clothing choices. Surveys of consumers in Europe and the United States show that they want to buy more sustainable clothes and are willing to pay even more for them. However, if we want fashion to be more sustainable, consumers and industry must work together. By using the recommendations that help shape more sustainable production and distribution, fashion retailers are more likely to stay up to date and be loved by their customers.
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