How a popular snack brand wants to help you pop the question

Instead of featuring a solid white diamond, jeweler Stephanie Gottlieb, who designed the ring for Angie’s BOOMCHICKAPOP, opted for a “fancy yellow” stone instead (via PR Newswire). This is an official classification referring to diamonds with a yellow tint, which is caused by the amount of blue light blocking nitrogen in the gem. Paired with the yellow gold bezel and band, the ring has a “butter popcorn, but make it classy” vibe.

Now, you may have felt like a baller in the past when you paid big bucks for your branded snacks, but if you want that finger candy, you’ll really have to shell out. Pricing for each ring will start at $50,000, but is subject to change depending on the market price of the diamonds and the amount of work required to create the popcorn look, as each ring will be made to order. That’s significantly more than the average cost of the engagement ring, which ranges between $3,756 and $5,900 (via CNBC). It’s also a lot more than a bag of Angie’s BOOMCHICKAPOP at Target, which will only cost you $3.29. It’s a steep price to pay, but one that true popcorn lovers — or the hopeful lovers and future spouses of true popcorn lovers — might be willing to splurge on.


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