Giro Launches Custom Design Portal for Aether Models
Giro is launching an online design program where (every week) 25 runners will be able to design and order their own unique colourways for the new Aether MIPS.
Almost every aspect of the helmet can be customized, including straps, fit system and buckles, from a palette of 15 color options, including gradients and graphic patterns, as well as two reflective options . The price will start at $ 400 and the helmets will be available exclusively at www.giro.com and five selected business partners in the United States:
R&A Cycles, Brooklyn, NY
BicycleHaus, Scottsdale, AZ
Palo Alto Bikes, Palo Alto, CA
Contender Bikes, Salt Lake City, UT
River City Bicycles, Portland, OR
“As a brand, Giro has always been an advocate for self-expression,”Said Rob Wesson, Senior Director of Giro. “The response to our new Aether MIPS helmet has been overwhelmingly positive, but we know some riders really want something that is literally unique. With more than 805 million possible combinations, it is now possible to have a helmet like no other.
Using a custom design configurator at www.giro.com/custom, any rider can design their dream GiroCustom helmet. Cyclists can also save their design and share it on social media with the hashtag #GiroCustom. Every Tuesday, starting at midnight Pacific Time, the first 25 to submit their designs see their dreams come true, as the Giro factory produces every single Giro Custom Aether MIPS. Shipped direct to the rider within 4-6 weeks, the Giro Custom helmet comes in premium packaging.
The Aether ™ MIPS® uses the latest iteration of MIPS, (MIPS® Spherical proprietary technology) in a design unique to the Giro / Bell brands. Delivering “a revolution in rotational energy management,” a two-piece dual density Nanobead ™ EPS foam liner helps manage a wide range of impact energies, spinning independently of the rider’s head and of the outer shell of the helmet.
This technology is also featured on the Giros standard color Aether range, which is offered in several color options by UK distributor Zyro Fisher.