Front desk supply sales data shows reduction in personalized marketing orders as hospitality industry balances rising occupancy with shrinking hotel staff
San Diego-based hospitality leader sees growing disparity as overwhelmed hotels book more guests but neglect personalized marketing as big resignation trends impact staff
SAN DIEGO, Calif. (PRWEB) January 03, 2022
Provision of reception, a leading hotel supplier based in San Diego, Calif., analyzed its sales data and saw a steady downward trend in personalization orders following the Great Resignation, which hit many industries, and the hospitality industry is among the hardest hit. To help these overwhelmed and understaffed hotel operations decision-makers, Front Desk Supply offers additional marketing resources on branded product orders to http://www.FrontDeskSupply.com/January2022/.
“Personalization with things like branded key cards, luggage tags and stationery can often be the difference between a good stay and a memorable one, and the comments we hear from our guests are that the Their customers’ experience is enhanced when attention is focused on the details, ”said Mark Zisek, Director of Business Operations, Provision of reception. “Every impression counts, and while we are encouraged by the return travel data, hotels cannot afford to let go of the little things their guests love,” Zisek added.
Data trends from Front Desk Supply show that orders for custom products have fallen 15% in the past 3 months, while orders for generic supplies have climbed 75%.
“As more people started going on vacation in the fourth quarter, we saw hotels managing the influx by turning to generic supplies as a quick fix. However, they failed to bond with their customers by neglecting the long term impact the product personalization provides, ”Zisek said.
Front Desk Supply is an industry leader in hospitality supplies, offering a wide variety of items including key cards, key card holders, Do Not Disturb signs, notepads, pens, valet tags, janitor tags, parking permits and baggage tags. As the industry’s disinfection and safety needs increased in 2020, the company introduced personal protective equipment, such as face masks, sneeze guards, traffic signs, tapes, and more. .
“We encourage hotels to choose personalized products because they have a return on investment. You don’t have to sacrifice your brand even in a tough situation,” Zisek said.
For hospitality executives and front desk managers to request a quote for custom orders, please visit http://www.FrontDeskSupply.com/January2022/.
About supplying the reception
Provision of reception has over 50 years of sales, marketing, advertising and operations experience, as well as the wealth of knowledge resulting from producing millions of products for thousands of hotels in the hospitality industry.
The emphasis on building customer relationships is ingrained with all employees. Putting the customer first and providing a unique perspective to any situation is a hallmark of Front Desk Supply. Front Desk Supply excels in providing multiple complementary products – it provides a unique shopping experience for customers and ensures consistent messaging flows between products. They expertly deliver recommendations that make sense for business.
Front Desk Supply: Making hotels more profitable and their clients’ stays more memorable®.
Provision of reception
Telephone: 858-699-4701 / Fax: 501-665-6489
For the original version on PRWeb visit: https://www.prweb.com/releases/front_desk_supply_sales_data_shows_reduction_in_customized_marketing_orders_as_hospitality_industry_balances_rising_occupancy_with_shrinking_hospitality_staff/prweb18411497.htm