EDISON WEDGES: A BRAND STORY

The Hackers Paradise tells the story of Terry Koehler and his passion for designing wedges that optimize performance for the recreational golfer

ROCKPORT, TX, – Edison Golf Company, makers of the revolutionary Edison Forged Wedges, is pleased to announce the publication of The Hackers Paradise story by Terry Koehler and his passion for designing wedges to optimize golfer’s performance. recreational. Koehler is the Founder and Chief Innovation Officer at Edison Golf.

The Edison Corner Story, as written by Josh Babbitt of The Hackers Paradise, delves into Terry’s 30-year history in the golf industry and the path that led to the founding of Edison Golf . According to Babbitt, “Passion brings creativity and although changes have occurred for Terry Koehler which have led to new brands, the passion has never waned and in some ways you could say it has grown. intensified.”

“Edison Golf is a new wedge company with deep roots in the game,” Koehler said. “Josh has done an insightful job of telling the full story of my personal journey in the golf equipment industry and how it led to the formation and mission of Edison Golf. If you want to understand what sets Edison Golf apart from all other new golf equipment companies, be sure to read “Edison Wedges: A Brand Story” at TheHackersParadise.com.

Edison forged corner technologies are nothing like traditional “tower design” corners. The design of the Edison Forged wedge was inspired by Koehler’s 30-year study of serious recreational golfers and their wedge game. They feature a distinctly different weighting design that distributes up to 25% more mass above the point of impact to dramatically improve distance control and forgiveness, while increasing spin. They also feature the patented and proven “Koehler Sole”, which combines both high and low rebound in every corner for ultimate versatility. Quality forged construction and Edison’s durable chrome finish combine to provide an exquisite feel while dramatically extending the useful life of the cleats.

“I have no aspiration to kill giants,” Koehler told The Hackers Paradise.

“What drives me is the pursuit of performance for the millions of recreational golfers who are the heart and soul of this game I’ve played my entire life.”

For more information on Edison Wedges, please visit EdisonWedges.com.

About the Edison Golf Company

Edison Golf Company was established in early 2018 to provide a development platform for Edison Forged wedges. For more than 30 years, President/Chief Innovation Officer, Terry Koehler has raised the bar for wedge performance time and time again with designs bearing the names Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly performed robotic testing on top brands of “Tour Design” wedges in his quest to improve golfers’ scoring range performance. Edison Forged wedges were born out of scientific evidence that poor distance control, insufficient spin and too high ball flight are built into the traditional “tower design” that is reflected in nearly all wedges in the industry today. The company insists on the highest quality components and workmanship and all Edison forged corners are custom made for each customer from the company’s assembly and shipping operations center in Rockport, TX.

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For media inquiries, contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or [email protected]


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