Dental Brand Byte Acquired Byte.com – Domain Name Wire
The company forwards it to Byte.com on its website at ByteMe.com.
A Californian dental brand has taken the monumental step of acquiring one of the most searched domain names on the internet, Byte.com.
Founded in 2017, Byte is one of many suppliers of invisible aligners, offering at-home kits to straighten smiles. The demand for clear dental aligners is increasing as people move away from traditional braces to something more subtle.
The transparent aligners market, estimated at $2.41 billion in 2020, is expected to grow as more adults and teenagers are attracted to invisible corrective aligners. Corporate financing reflected this expected growth.
SmileDirectClub and Candid, two U.S. invisible aligner providers, raised a combined $525 million in funding, while Byte itself was acquired for $1.04 billion in an all-cash deal by Dentsply Sirona, the world’s largest manufacturer of professional dental products.
A month before the acquisition was announced in January 2021, Byte.com transferred registrars and registrants. Previously owned by United Business Media LLC, the domain was transferred to GoDaddy, where it was registered in the name of an unknown person or company in Utah. Jamie Zoch first spotted the initial move.
Byte.com remained inactive throughout 2021, displaying a basic custom landing page.
In September 2021, Byte.com switched to Dentsply Sirona’s GoDaddy Corporate Domains account, indicating that the company had taken ownership of the domain.
It is unclear if Byte bought Byte.com before the billion dollar deal and did not use it or if Dentsply Sirona bought Byte.com in mid-2021.
Now, Byte.com redirects users to ByteMe.com, the current Byte homepage.
With customers being encouraged to log into their Byte accounts regularly to upload progress photos, the Byte website is taking on increased importance as a source of ongoing customer interaction.
Investing in your brand domain name, Byte.com, is a smart move. While Byte.com may not pass the radio test in the context of dentistry, it does at least put the brand away from the potentially confusing (and somewhat disparaging) ByteMe.com.