Custom hair care brand Prose expands to Canada

Canadians can now get personalized hair care products from Prose, the fast-growing DTC-beauty brand. The company will sell its hyper-personalized, made-to-order hair care products directly to consumers starting this week.

Arnaud Plas, co-founder and CEO of Prose

“Prose has already managed to develop an organic fanbase in Canada over the years. After increasing our production to order, expanding into Canada was a natural next step in expanding our international shipping capabilities,” Prose Co-Founder and CEO Arnaud Plas told Happi in an interview.

The move north of the border marks another major expansion for this fast-growing American company.

Market watchers have placed Prose on their shortlist of upcoming billion-dollar beauty buyouts.

According to sources, Prose’s revenue last year reached $80 million, and this is the third year in a row that the brand has seen a 3x increase in revenue.

Prose has also expanded its operational and manufacturing footprint – more than doubling in size, including a new 72,848 square feet. space in Brooklyn, NY.

Plas called the Sunset Park, Brooklyn expansion and brand growth “a testament to our local manufacturing value. By maintaining our operations in Brooklyn, we are proud to create opportunities that contribute to the resurgence of a historic Brooklyn neighborhood.
The company is also now B Corp certified and has achieved climate neutrality.

New leadership positions have been filled. Prose has hired its first chief operating officer, Anthony Perdiago, as well as its first vice president of social impact, Helen Nwosu.

Helen Nwosu, Vice President of Social Impact at Prose.

With the expansion into Canada, Prose supports two local partners: Raven Trust and Coastal First Nations.

“In entering Canada, we wanted to be aware, respectful and show our support for the Indigenous groups, especially First Nations, Inuit and Métis, who reside there,” Plas explained. “We wanted to take this opportunity to spark new conversations and foster new relationships with Indigenous organizations, such as Raven Trust; a charitable organization dedicated to raising funds for access to justice for Indigenous peoples and coastal First Nations; an organization that supports the rightful stewards of this land in protecting the biodiversity and beauty of the Great Bear National Forest.

Prose will donate $10,000 to each organization during this partnership “as a step toward supporting Indigenous legal advocacy across Canada,” he added.

According to Plas, the foray into Canada was led by Olivier Mace, Prose’s “incredibly talented” vice president of business development, and a cross-functional task force across his three offices.

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