Covectra platform chosen by luxury skin care brand Aprisa® to provide beauty / cosmetic brand protection and anti-counterfeit packaging
StellaGuard Smart Label and Mobile Authentication Solution Enables Aprisa® to Protect Buyers and Identify Illicit Sellers
WESTBOROUGH, Mass., October 4, 2021 / PRNewswire / – Covectra, a leader in tracking and tracing solutions, today announced that Aprisa®, a supplier of science-based luxury skin care products, has chosen Covectra’s StellaGuard to serialize its luxury cosmetic skin care products. With the smart tag and mobile authentication solution from StellaGuard, Aprisa® can now protect consumers against the purchase or use of fraudulent beauty products by making it easier and faster for them to verify their purchases with Aprisa® are authentic and original.
Every product in Aprisa®The luxury cosmetic line of will be protected using StellaGuard. Using Covectra’s end-to-end traceability capabilities, Aprisa® will also be able to follow the chain of custody of its products and immediately discover counterfeit products or trace products in the event of unforeseen consumer concerns.
“We are extremely excited to launch Covectra’s cutting edge technology to combat consumer fraud and protect the brand,” said Aprisa®CEO of Apral jones. “Our science-based skin care products are formulated with high quality ingredients to meet the unique needs of consumers and their families. Our proprietary and proprietary formulas are clinically tested, BPA free, Paraben free, and gender neutral. and now our customers will have greater assurance and peace of mind that what they are buying is the genuine Aprisa® product.”
How StellaGuard Works
Brands can serialize their products with Covectra’s unique StellaGuard smart label. The label offers a double layer of protection with a unique, patented, non-reproducible film that combines a serialized QR barcode with a 3D image of holographic “stars” embedded in a random, non-reproducible pattern, distributed at different depths and positions inside the label. Using any smartphone, consumers simply scan the product barcode using the free StellaGuard mobile app and verify product authenticity within seconds. This solution eliminates the need for a special device, making it easily accessible to consumers, field inspectors, supply chain and customs officials. Cameras from the StellaGuard packaging line capture the star pattern on the label and store it in Covectra’s AuthentiTrack Cloud.
“E-commerce has seen increased demand for vulnerable cosmetics due to the pandemic, increasing the need for secure packaging,” said steve wood, CEO of Covectra. “Plus, applying fake makeup can be harmful and sometimes even fatal. Our StellaGuard brings next generation smart labeling to the beauty and cosmetics industry and integrates seamlessly with our other solutions for a comprehensive and highly secure anti-counterfeit beauty labeling and packaging solution. “
Covectra’s StellaGuard, a smart label and mobile authentication solution that will for the first time allow brand managers and consumers to identify, authenticate and track genuine products easily and more accurately and combat counterfeiting. Today’s biggest brands – from clothing, handbags, shoes, cosmetics, alcoholic beverages and sporting goods to consumer electronics, auto parts and pharmaceuticals – can now rely on the authentication solution StellaGuard’s highly secure, cloud-based mobile device to protect buyers, identify illicit sellers, provide universal brand protection and strengthen tracking and traceability capabilities throughout the supply chain.
Covectra’s StellaGuard smart label provides comprehensive serialization, tracking and traceability and authentication technologies to secure, trace and manage products throughout the supply chain, down to the unit dose level. By transforming supply chains with end-unit traceability from the packaging line to the cloud, we enable customers to ensure brand protection, product safety and supply chain integrity in the pharmaceutical, food and beverage, luxury goods and tobacco sectors. With more than 3 billion serial numbers issued worldwide, Covectra helps to fight against counterfeiting and diversion of products and to facilitate product recalls. To find out more, visit us at www.covectra.com, or follow us on Twitter at @ COVECTRA1 and LinkedIn.
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Laura MacSweeney, Red javelin
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