CoinDCX Incorporates Amitabh Bachchan as Brand Ambassador, Marketing & Advertising News, AND BrandEquity
A cryptocurrency exchange, CoinDCX announced that it has onboarded Amitabh Bachchan as the brand’s very first Ambassador. Through this collaboration, CoinDCX aims to increase crypto awareness and popularize crypto as an emerging asset class.
Bachchan will be the face of the new campaign, which will focus on popularizing crypto as an asset class.
Through Bachchan, CoinDCX wants to convey that it is at the forefront when it comes to the security of its users and compliance with all regulations. Additionally, the brand aims to educate potential users on the crypto space.
Sumit Gupta, Co-Founder and CEO of CoinDCX, said, “We are honored to have Mr. Bachchan as a Brand Ambassador. Being a crypto investor himself and having recently launched his own NFT (non-fungible token), Mr. Bachchan is well acquainted with the crypto space. His knowledge will prove invaluable in establishing trust and credibility among new users. We are certain that its association with CoinDCX will help bring greater visibility to the crypto world and develop strong brand recall for us. “
Meanwhile, a growing breed of social media influencers for cryptocurrencies are also raising awareness, sharing market information and perspectives with their Indian audience. Several of them are supported by stock exchanges, which wish to encourage more investors to join the fold.
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