adidas Originals and Mars Reunite for Six New Color Updates to the M&M’S®-Inspired Forum 84 Lo Sneaker
Hot off the heels of the successful launch of their collaboration, adidas Originals and Mars are back with six distinctly playful color updates to the classic Forum 84 Lo silhouette, inspired by the colorful fun that only Mars M&Ms can deliver.
For the second product launch in the long-awaited series, sportswear brand and iconic Mars candy brand M&M’S present a suite of red, yellow, orange, green, blue and brown sneakers, each pair in the collection celebrating the unique personalities of M&M’S characters.
Elevated yet undeniably fun, each pair features a matching crinkle leather upper with delineated TPU 3-Stripes with groove lines and cut-out tongue detailing – all inspired by the iconic M&M’S Mars brand. Meanwhile, the “M” perforations on both end caps along with the peanut-colored lining pay a subtle homage to one of Mars chocolate candy’s most famous flavors, Peanut M&M’S.
“Mars is thrilled to partner with adidas for the second launch of the adidas Originals Forum Lo 84 M&M’S sneaker, featuring six distinct new colors for fans to choose from, inspired by our beloved and world-famous M&M’S characters,” said said Jane Hwang, Global Vice President of Marketing, Mars Wrigley. “M&M’S is proud to bring fans more fun times through this collaboration with adidas, as we seek to continue creating colorful fun for everyone, as part of our mission to create a word everyone feels they belong in. .”
Quintessentially completing the look, each pair is filled with printed sock liners adorned with graphics of the respective M&M’S characters and comes packaged in a custom yellow box inspired by the packaging and branding of the instantly recognizable M&M’S Mars peanut variant. .
The latest selection of six adidas Originals Forum Lo 84 M&M’s trainers will launch on May 10 and are available worldwide via adidas.com, Confirmed and select retailers.