A British ice cream brand is making half of its range of products eco-friendly
Reading time: 2 minutes
British ice cream brand Jude’s is making a huge vegan promise. It pledges to manufacture half of its line of plant-based products by 2025.
Jude’s, said to be the UK’s first carbon-negative ice cream company, is set to massively increase its vegan offerings. It’s part of an overall plan to reduce carbon emissions, although details of all new editions have yet to be released.
Vegan ice cream flavors
Currently, available vegan options include Vanilla Bean, Vegan Honeycomb, Salted Caramel, and Chocolate Brownie. All are made from oats.
And the company’s latest vegan flavor — a limited-edition strawberry — will be added to Jude’s personalized gift sets starting February 1.
It also offers plant-based cream lollipops and mini jars.
Today, the company promises to make 50% of its range plant-based by 2025. This is part of commitments to a 43% reduction in carbon intensity by 2030.
Jude’s ice cream
Jude’s, a second-generation family-owned ice cream company based in Hampshire, UK, is also a B Corp.
This means it is part of a movement of companies verified to meet high standards of social and environmental performance, transparency and accountability.
Jude’s has spent over 18 years mastering his craft and has worked with some of Britain’s finest chefs.
The company has received wide recognition for its innovative flavors and won 60 Great Taste Awards.
Dairy products and the environment
Most ice cream is made with dairy cream and milk, which causes more harmful greenhouse gas emissions than dairy alternatives.
Animals on factory farms, including those used for dairy products, produce huge amounts of methane, nitrous oxide and carbon dioxide.
According to a study by the University of Oxford, producing a glass of dairy milk results in almost three times the greenhouse gas emissions of any non-dairy milk.
Jude’s is one of a growing number of traditional ice cream brands branching out into the plant-based space.
Some others include Magnum, Cornetto and Ben and Jerry’s which recently launched their 20th flavor of vegan ice cream in a bid to improve its sustainability metrics and customer choice.